Understand how to conduct comprehensive market research focused on your boutique fashion business, covering everything from understanding your target audience and competition to crafting effective pricing and marketingstrategies, all aimed at making data-driven decisions for long-term success.

Provides a comprehensive guide to choosing the appropriate business structure for their venture, elucidating the pros and cons of each option, as well as outlining essential next steps for legal and financial preparedness.

Capture the essentials of budgeting in the fashion industry, including how to identify monthly expenses, set financial goals for activities like pop-up events, and calculate the number of sales needed to break even or turn a profit,all with the aid of interactive worksheets and real-world examples.

Learn how to build a robust operational infrastructure for both on-site and online stores, focusing on key elements such as real-time data, integration, and digitalization, and discover how leveraging technology can enhance efficiency, time management, and scalability.

Acquire the critical aspects of merchandise management using the Sourcing Cycle technique, covering topics from understanding your customer and budgeting with an Open-To-Buy plan, to identifying trends and building an assortment plan, all aimed at maximizing your boutique's profitability and customer satisfaction.

Gather the crucial role a well-planned marketing calendar plays in driving a fashion business, including strategies for quarterly planning, event and sales execution, and post-event retrospectives to evaluate performance and make informed decisions for future growth.

Absorb the importance of early networking for building brand recognition and community trust, along with actionable strategies for effective relationship-building both offline and online, to transform their fashion business from a mere hobby to a thriving enterprise.